I didn’t plan much that day. Cupertino greeted me with a kind of quiet that wasn’t boring. Trees lined the roads like gentle guardians. The buildings stood with a quiet confidence, not shouting, just there, doing their thing. I captured what caught my eye. A shadow on a wall, a twist in a tree branch,...Read More
I love learning from brilliant minds, especially when they’re out here killing it in the digital world. So when I had the chance to attend a Pinterest conference in San Francisco last week (yes, jet lag and all), I knew I had to make the most of it. I met two amazing creators based in...Read More
As part of a global community, I believe being inclusive also means being open. Sometimes we assume people already know what we’re celebrating, but hey, assumptions can be tricky. So when one of the Pinterest conference committees asked if anyone wanted to share about the Eid al-Fitr celebration, I raised my hand. Here’s what I...Read More
It felt like a dream come true. Visiting the heart of Apple in Cupertino, the city known as the birthplace of modern technology. A place where pirates and rebels poured their blood and sweat into challenging the tech giants of their time. Apple still holds a special place in my heart. Back then, owning an...Read More
Last week, I attended Pinterest’s International Women’s Day fireside chat in Singapore. The event featured a special guest, Rachel Lim, the co-founder of Love, Bonito. Her insightful journey in business and personal life left a lasting impression on me. With over a decade of experience building her brand, Rachel has navigated both the triumphs and...Read More
Capturing the raw energy and passion of football fans is always a thrill. I had the chance to experience it firsthand and snap some shots with my trusty Lumix pocket camera. Of course, I had to make things interesting for myself. This camera has its limitations, and I had to battle the low light at...Read More
Strolling around Haji Lane after the rain on a Saturday morning during fasting day? Absolutely refreshing! But what made it even more exciting was getting a hands-on lesson in street photography from Fuji Film’s very own expert, Mindy Tan. Mindy is a Singaporean photographer famous for her storytelling-style street shots. Her work has been featured...Read More
On March 8, 2025, Generasi Muda Pembaharu Indonesia (GEMPAR) @gemparindonesia officially launched its Singapore branch at the @kbrisingapura Embassy’s Adinata Hall. The event, attended by Indonesia’s Ambassador to Singapore, Pak Suryo Pratamo, also marked the appointment of Bu Cindy CA as the Chairperson of Gempar Singapore. I was lucky to attend the event and hear the Ambassador emphasize...Read More
Twenty+ years ago, I kicked off my career in marketing at Sony Music Indonesia. It was an exciting time, but fast forward to today, I realized my knowledge is a bit rusty and needed a serious refresh. Marketing has changed a lot, and I did not want to be that person still talking about billboard...Read More
On Tuesday, March 4th ‘25, I attended the @pinterest Advertiser Summit in Singapore, and the energy was incredible! The event brought together advertisers, agencies, and industry experts, all eager to explore new opportunities with Pinterest Ads. The big announcement? Pinterest Advertising is now officially live in Singapore! This launch, in partnership with MediaDonuts by Aleph, opens up...Read More
