Lowongan Head of Music Partnership di Twitter

Jika loe lagi mencari lowongan pekerjaan di bidang musik, mungkin yang satu ini tepat buat loe. Twitter sedang mencari Head of Music Partnership yang akan bertugas untuk menggenjot kembali aplikasi #music yang belum lama ini diumumkan. Head of Music Partnership Twitter ini nantinya akan melaporkan pekerjaannya langsung kepada Head of Media Twitter yaitu seorang wanita cantik, Chloe Sladden.

Aplikasi #music milik Twitter ini saat diluncurkan pada 30 April 2013 hanya untuk wilayah Amerika Serikat saja. Menurut temen gue yang sudah mencoba aplikasi ini di gadget iOS nya, aplikasi #music bagus untuk menemukan musik baru yang orang lain sedang dengarkan. Dengan konsep Freemium yang ditawarkan, aplikasi ini dengan singkat menyedot perhatian orang untuk menggunakannya.

Kemungkinan besar lowongan Head of Music Partnership di Twitter ini untuk meneruskan legacy Kevin Thau yang merupakan orang yang paling getol saat meluncurkan aplikasi #music ini. Kevin yang menjabat sebagai VP Twitter saat itu telah mengundurkan diri untuk fokus pada start-up barunya, Jelly Industries. Diperlukan pengalaman 15-20 tahun di industri musik dan paham betul seluk beluknya terutama industri musik di Amerika Serikat. Tugas Head of Music Partnership ini nantinya adalah untuk menjalin hubungan dengan industri musik di Amerika Serikat termasuk musisi, label musik, media musik hingga penjual tiket konser.

Berikut ini syarat-syarat yang dikutip dari Twitter:

Twitter is changing the way musicians connect and interact with their audiences, create and share their music, measure their success and even perform and tour. Twitter’s Media team is looking for a seasoned leader to shape and drive the next generation of Twitter’s impact on the music industry.

 

You will be responsible for devising and executing the strategies that will make Twitter valuable to the talent as well as to the operations and strategy of music labels, digital music services and events. Amongst your goals is expanding and deepening Twitter’s music footprint, developing and distributing best practices at scale and producing & stimulating innovative content among high-profile music talent, their representatives and music partners.

 

You will manage all music partnerships, talent relationships and music content. You should have a strong vision for the broad potential of Twitter and music, while also being able to rigorously manage and scale the music team’s daily impact.

 

You must have deep experience leading teams, managing musicians, as well as a strong record of executing strategic partnerships. The right candidate has worked directly with musicians, representation firms, labels and music start-ups at length and in depth. You must be a native and expert Twitter user.

This role will report to the Head of Media.

 

Partner Scope:

• All US musicians, their agents and managers, including those on Twitter and those yet to be onboarded (there are many thousands of US musicians verified on Twitter)
• All US music labels (with a focus on A&R, marketing, digital)
• All US radio (Clear Channel, Sirius), music editorial (Billboard, Rolling Stone, Pitchfork, etc.) and major ticketing organizations (e.g. Live Nation/TicketMaster)
• All US music festivals
• Support management of major digital music portals and apps (Spotify, Soundcloud, Rdio, Pandora, Daisy, i heart radio, etc.)

Experience required:

• Minimum of 15-20 years in music, 10 years of managing teams and at least 5 years executing strategic partnerships

Key results:

• Develop a multi-year strategy for music that drives substantial increases in:
  • Volume and quality of musician content on Twitter
  • Frequency and engagement level of user behavior around music content on Twitter

• Partnership management:
  • Be embedded at the highest executive levels of the music industry, and able to influence and shape your partners’ strategic planning efforts (e.g. sales/distribution, marketing, A&R, touring, live events and promotion, ticketing)
  • Deepen and extract more value from Twitter’s numerous creative and business relationships (labels, digital music services, festivals, third-party ecosystem partners, etc.)
  • Increase the volume, diversity and uniqueness of the music content on Twitter from talent and partners by scaling the adoption and creative use of Twitter by musicians, in the studio and on tour. Examples:
    • https://dev.twitter.com/media/twitter-moments/music/legends-beach-boys
    • https://dev.twitter.com/media/twitter-moments/music/billy-corgan
    • https://dev.twitter.com/media/twitter-moments/music/no-doubt

• Creative leadership: be a creative leader responsible for consistently inventing effective, powerful new best practices that gain broad adoption; foster creative excellence across your team

• Management:
  • Scale your team’s impact through operational efficiencies and by managing against your team’s metrics
  • Drive key insights and research that help maximize your team’s efforts
  • Build a world class team and drive measurable and significant improvements in each individual team member’s performance

• Twitter product (including Twitter #music) and strategy:
  • Influence Twitter product and corporate strategy via highly effective relationships and strategic planning that ensures the most important needs of music partners and musicians are being met
  • Articulate a persuasive vision for the potential of music content within the Twitter user experience

• Drive festival integrations and support all music event on-air integrations (e.g. VMAs, Grammy’s, Billboard Awards, etc.)

• Ensure Twitter messaging and marketing materials drives industry conversation and broad adoption

• Drive usage of Twitter products (Twitter Cards, Twitter for Websites, etc.) and of our most trusted media ecosystem products throughout music organizations

Success is measured by:

• Growth and penetration of musicians on Twitter across genres

• Increase in overall Twitter engagement and activity by musicians and music partners, including their volume of content plays, above-baseline follower growth, engagement metrics and log-in frequency

• Increase in effective festival and tour integrations, and growth in their Tweet volumes

• Volume and adoption rate of new best practices you identify, package and market successfully, including open rates of industry emails, pick up by industry experts, bloggers and journalists, etc.
• Effectiveness of systems you design and implement to track growth in usage and content quality amongst music partners and musicians

• Successful integration of the Twitter API, Twitter syndication tools and/or certified media ecosystem partners into music partners’ products and user experiences. Broad, high quality integration of music partner content into Twitter products (Twitter cards, etc.).